Internet Marketing

Foundation’s digital marketing course comes at right time for entrepreneur

Foundation’s digital marketing course comes at right time for entrepreneur
Written by publisher team

WILSON Ong applied skills learned in a digital marketing course to start a product packaging business during the Covid-19 pandemic.

He was looking around for ways to earn an income as his family’s hardware store operations in Johor Baru was affected by the movement control order.

Fortunately for the 43-year-old, he had enrolled in an e-commerce and digital marketing course offered by Sultanah Fatimah Foundation in 2019.

“I put the skills I learned to good use, especially the targeted marketing techniques to reach more customers.

“My sales improved tremendously, which proves that digital marketing works,” he told StarMetro, adding that he received orders from between 10 and 30 new customers monthly.

Ong said about 80% of his customers were online business operators from Johor and he planned to expand his customer base beyond the state.

“With e-commerce on the rise especially during the pandemic, product packaging is in very high demand.

“I am grateful to have been given the opportunity to take the course as applicants had to pass an interview before being accepted.

“I encourage others to grab this opportunity to learn about digital marketing and e-commerce, as this is the future,” he added.

Ong was among more than 200 participants of the foundation’s digital programs organized through its Johor Digital Economy Center (JDEC).

Foundation chairman Datuk Tee Siew Kiong said companies in Johor should get up to speed with current trends and focus on digital transformation to recover from the Covid-19 pandemic.

“Our efforts from about five years ago have started to bear fruit, where some of the participants have successfully their businesses to a five-figure income achieve.

“Some of them were only receiving a handful of orders prior to taking the course.

“After to hundreds of programs conducted by industry, their orders went up each day.

“The Internet brings endless possibilities to small entrepreneurs and businesses as they can sell their products not only in Malaysia but abroad as well,” he said.

Tee urged traditional businesses not to be disheartened by the pandemic, as the foundation and JDEC were ready to help them adapt to the new normal and come out stronger.

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