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The e-commerce market is actively growing. Business is actively going online, and employers need specialists who know how to work in the digital world. What are the in-demand professions on the Internet today, and what is worth learning to get started?
1. Internet marketer
An Internet marketer is a specialist in promoting products and services. His task is to attract the audience through online advertising channels and encourage consumers to buy the product.
Digital marketing includes different areas of promotion: advertising in social networks and search engines, e-mail, affiliate programs, etc. It is no coincidence that the digital marketer opens our top Internet professions – the work of this specialist is closely linked with the activities of the contextologist, the SMM manager, and the copywriter.
What can an Internet marketer do?
The Internet marketer has extensive tasks: he thinks through a promotion plan, calculates the budget for advertising, delegates tasks to contractors, and controls the processes.
The Internet marketer knows how to:
- Analyze the target audience of the product,
- Select promotion channels,
- Launch and optimize advertising campaigns,
- attract and hold the attention of users,
- Form a brand community,
- monitor the effectiveness of the promotion.
The Internet marketer will need basic knowledge of SMM promotion, SEO-optimization of sites, copywriting, and the basics of web design.
2. Web designer
Any business needs landing pages, multi-page websites, or online stores. A web designer’s job is to attract the user to the site with creative visuals, keep them engaged, and help them make a purchasing decision with a well-designed interface and easy navigation.
What a web designer can do?
When creating a website design, it’s essential to understand the goals of the web resource and how people will use it more conveniently. The web designer determines the target audience, analyzes the competitors, thinks about the structure and navigation on the pages.
A web designer knows how to:
- Design user behavior scenarios,
- develop design concepts for sites and applications,
- create adaptive layouts of web services,
- write clear texts for the buttons and blocks of the site,
- conduct usability testing of web services.
The profession involves teamwork with developers and layout designers. Hence, web designer needs to know basic concepts from related fields to speak the same language as their colleagues.
The profession of a programmer includes different areas: you can develop games or mobile applications, specializing in the visible, user part of the site – the frontend, or in the invisible server part – the backend. You can learn more about the areas of development in the article about the directions of programming in demand. The easiest way to get into programming is to start with website development. The first thing to do is to understand the technologies of HTML and CSS web page layout and then move on to practice on simple orders.
What can a programmer do?
The profession suits those interested in the exact sciences and IT technology. A programmer can:
- Write code in one or more programming languages;
- Design algorithms to solve a problem;
- develop services and applications;
- create bots, voice assistants, and other virtual assistants;
- to test programs.
Other knowledge and skills depend on the chosen specialization. A 1C programmer needs to be able to develop 1C database configurations and administer them, while a neural network programmer needs to design their architecture and teach speech and image processing.
You can’t go anywhere without a copywriter on the Internet, who helps create textual content for social networks, develop a creative liner for targeting and contextual ads, and fill the sites with high-quality SEO texts.
Copywriters specialize in advertising or technical descriptions. In advertising texts, they write about the feelings and needs of the audience, and in technical texts, they explain complicated programs and technologies in simple words. A specialist in this field could be a blogger, a tutor, an expert in “do my essay for me” assignments, or a magazine editor.
What can a copywriter do?
A copywriter knows how to find reliable sources of information and experts for interviews and can quickly navigate unfamiliar areas.
The copywriter knows how to:
- Research target audiences and competitors;
- Write texts for different platforms – from magazines to social networks;
- Select illustrations and create infographics;
- edit texts at a basic level;
- design publications according to the rules of layout and typography.
A copywriter must learn to manage the emotions and attention of readers and adequately accept edits and criticism from the editor or client.
5. Web Analyst
The Web Analyst collects and processes information about users and their behavior on websites, applications, and social media accounts. It helps businesses understand the interests and concerns of their target audience and improve the effectiveness of their website and online advertising. Online marketers can perform web analytics, but larger companies have entire analytics teams.
What a web analyst can do?
A web analyst monitors resource traffic through analytics advertising systems, identifies user problems, evaluates the results of campaigns, and develops suggestions for improving the site.
The Web Analyst knows how to:
- Install and set up analytics systems on sites,
- Evaluate traffic from various sources,
- Monitor the number of page views and unique users;
- Build hypotheses and test options to solve assigned tasks,
- create and interpret reports,
- develop suggestions for optimizing the resource,
- automate analytics.
Web analysts need to be able to identify patterns and build cause-and-effect relationships to interpret the analysis’s results correctly.
6. Project Manager
A project manager manages a product development project. He analyzes product requirements, resources, and budget, prioritizes tasks, assigns workload, coordinates the team, sets deadlines, and controls processes. They assess risks, make adjustments to the plan as needed, and resolve conflicts.
What can a project manager do?
A project manager is, first and foremost, a competent manager. A project manager knows how to:
- Set goals and objectives for the team;
- manage the time and resources of employees;
- predict risks;
- manage the budget;
- monitor the quality and progress of work;
- Negotiate with partners, customers, and the media.
A project manager needs to develop planning and leadership skills to communicate with the team and motivate employees.
7. Product Manager
The Product Manager researches the audience’s needs, develops the idea, concept, and vision for a new product, and assesses its marketability. He creates a unique selling proposition, plans milestones and budgets, and assigns product development tasks to the project manager. The Product Manager understands marketing strategies and product analytics.
The product manager knows how to:
- Analyze the market and competitors,
- Create a new product concept,
- calculate the budget,
- Set a goal for product development,
- develop a promotion strategy,
- manage the final launch of the product on the market,
- provide support for the product after launch.
The product manager needs to develop soft skills: planning, time management, and product team management.
Mastering in-demand Internet professions have become much easier than in the conditional 2010. Thanks to modern technology, you can get a specialized education and get a job in any company from the comfort of your own home, over the Internet. Don’t be afraid to change your vector and start your career from scratch.