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Edition: 7; Released: February 2022
Executive Pool: 821
Companies: 252 – Players covered include Acoustic, LP; ActiveCampaign, LLC; Act-On Software, Inc.; Adobe Systems Incorporated; HubSpot, Inc.; International Business Machines Corporation; Keap; Claviyo Inc.; Marketo Inc.; Microsoft Corporation; Omnisend, LLC; Oracle Corporation; Salesforce.com, Inc.; SugarCRM; SAP SE; SAS Institute Inc.; SharpSpring, Inc.; Thryv, Inc. and Others.
Coverage: All major geography and key segments
Segments: Deployment (Cloud, On-Premise); End-Use (IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare, Other End-Uses)
Geographies: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.
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Global Marketing Automation Market to Reach $6.3 Billion by 2026
When marketing activities are automated using software, it is referred to as ‘marketing automation’. Repetitive activities like posting on social media platforms and email marketing are being automated, as it offers businesses dual benefits. A successful marketing automation strategy would also aim at reducing the number of customer friction points. Lead nurturing, personalized email marketing, campaign management, CRM integration, forms & landing pages, lead scoring, lead management and social media management are the important features of marketing automation. Growth in the global is set to be driven by rise of digital advertising, growing usage of the Internet and other technologies, and surging popularity of social media networks. Companies are relying on the digital media marketing techniques such as search engine marketing, social media marketing, online advertising and mobile advertising while continuing to engage in traditional advertising channels to gain benefits from both the worlds. Ensuring that the brand stands available, relevant and consistent on social media is difficult for various companies. In addition, organizations are required to regularly update blogs and information while tracking trends, measuring effectiveness of social efforts and engaging with customers. These issues have paved way for social media automation solutions that allow companies to realize the power of marketing automation along with social media to drive gains. Automation technologies present an effective companion for social media marketing, enabling organizations to streamline different processes and pushing up business gains.
Amid the COVID-19 crisis, the global market for Marketing Automation estimated at US$4.4 Billion in the year 2022, is projected to reach a revised size of US$6.3 Billion by 2026, growing at a CAGR of 8.6% over the analysis period. Cloud, one of the segments analyzed in the report, is projected to grow at a 9.6% CAGR to reach US$4.6 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the On-Premise segment is readjusted to a revised 6.8% CAGR for the next 7-year period. This segment currently accounts for a 37.3% share of the global Marketing Automation market. Cloud-based tools allow marketers to gain more control over their marketing and business content. These tools allow for the proper implementation of strategies independently without the need to rely on other departments.
The US Market is Estimated at $1.3 Billion in 2022, While China is Forecast to Reach $898.4 Million by 2026
The Marketing Automation market in the US is estimated at US$1.3 Billion in the year 2022. The country currently accounts for a 29.31% share in the global market. Chinathe world’s second largest economy, is forecast to reach an estimated market size of US$898.4 Million in the year 2026 trailing a CAGR of 10.6% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.1% and 7.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.3% CAGR while Rest of European market (as defined in the study) will reach US$989.3 Million by the end of the analysis period. In the US, the COVID-19 pandemic onset led to a significant impact on digital advertising during the early part of 2020. However, in the second half of the year, the holiday season and ad spending by political parties aided in compensating for the losses registered earlier in the year. Digital ad spend therefore increased at a double-digit rate for the year. The increase in online shopping, home deliveries, and connected TV helped maintain the market’s growth. Thriving, growing employment opportunities, rising income levels, continuous development of cellular markets, rising 4G penetrations, and spending power in major countries are driving growth prospects in the Asia-Pacific region. More
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