Digital Internet Marketing

Top Merch Companies for YouTube, TikTok, Instagram Creators

Top Merch Companies for YouTube, TikTok, Instagram Creators
Written by publisher team

  • To not rely on ads, many influencers sell products directly to their fans.
  • Insider is highlighting the top companies working with creators to produce and sell merchandise.
  • These nine companies help creators develop products — from plush toys to branded sweatshirts.

Selling branded merchandise has long been a popular stream of income for celebrities and artists. Now influencers across YouTube, Instagram, and TikTok who don’t want to rely on advertisements and brand sponsorships are moving into the space.

And merch no longer just mean tees and hoodies. Creators are being inventive with the products they make, from plush toys to notebooks to water bottles.

Merch companies are responding to the trend. Teespring, for example, which started as a print-on-demand service to create custom T-shirts, rebranded to Spring last year to reflect that they’ve expanded beyond just tees and moved into making items like phone cases, mugs, and bobble heads.

“In the beginning, it was do you want to do a T-shirt or do you want to do a hoodie?” Bobby Maylack, the CMO of merch company Represent, said. “Today, it’s gotten a lot more complex, and merch is a monetization channel that every celebrity knows they have to do, whether they’re a YouTube creator or an athlete.”

Represent, as well as other companies like Warren James, employ designers who work directly with creators to make highly personalized products — like a line of yo-yos for gaming YouTuber PewDiePie.

“The creator economy is growing so quickly that there are merchandise companies that focus on certain segments of the market,” Kevin Ramsey, the CEO of Warren James, said.

Merch companies have different business models: Some of them sign licensing deals with creators and then pay them a royalty on sales, while others work with creators as partners, with each side taking a split of the profit. Others charge creators a base price to make the products, allowing creators to sell the items at a pricepoint of their choosing and keep the difference as profit.

For the second time, Insider is highlighting the top merch companies that have built lasting partnerships with creators on social media, working with influencers to design, manufacture, and sell personalized products.

To form this list, we relied on a mix of our own reporting, nominations from readers, and the opinions of industry experts. We chose these companies based on factors like reach, accessibility to join, and the impact on the influencer business as a whole.

The top 9 merchandise companies are listed below in alphabetical order:

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