Internet Marketing

upskilling: Digital marketing ruling the current upskilling market: Survey

upskilling: Digital marketing ruling the current upskilling market: Survey
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90% of the workforce from both metros and tier-2 cities of Indore, Jaipur, and Ahmedabad across designations opted for upskilling themselves with courses in digital marketing owing to the relevance of this course in every industry, increased digitisation of businesses, and the online space ruling over the traditional method of working, finds a new survey.

The report by online professional training and certification platform Intellipaat finds that technological advancements and rising awareness levels among professionals have given a much-needed push to the concept of upskilling in post-pandemic times. Hence organizations are investing their time, effort, and resources to train their employees with new skills, and the employees, too, prefer to gather new skills to improve their productivity.

According to the report, 70% of the professionals from all the major metropolitan cities and tier 2 areas of Mohali, Indore, and Patna pursued courses in web development post-pandemic, and 60% of the working population preferred courses in artificial intelligence, machine learning, data engineering, data sciences, and cloud-based courses of AWS, Azure, Google, and DevOps.

Almost half (45%) of the talent from both the metropolitan and tier 2 cities (Indore and Bhubaneswar) went ahead with business intelligence courses to upskill themselves and keep themselves abreast with the recent technological developments, and 40% of the professionals gave preference to big data-based courses when wanting to gather new skills.

“Upskilling has become an important element in the current job scenario in India and is no more a preference, rather it is the need of the hour. While the report depicts that digital marketing rules the upskilling market, technology-based courses are not far behind. Having said this, digital skills come with their requisite relevance across sectors,” Diwakar Chittora, founder of Intellipaat, told ET.

The survey was conducted during the period April 2020 to April 2021, with an estimated number of 80,000 respondents.

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These trends were watching amongst professionals falling in the age group of 24-45 years across fresher, mid-level, and senior-level designations. The data has been gathered pan India from all the major metropolitan cities (Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata) along with major tier 2 cities (Indore, Jaipur, Bhubaneswar, Patna, and Mohali).

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