Digital Internet Marketing

The innovative technology revolutionising the property sector

The innovative technology revolutionising the property sector
Written by publisher team

“Digital tools allow us to be much more operational and to act faster“, maintains Sonia Bentué, Sales Director for Spain at Unlatch. This French-born company landed in Spain in summer 2021 with the aim of digitizing the process of selling new build homes, as the tool facilitates collaboration between the various teams involved in the marketing process. At present they have over a dozen developers on their books.

Gracia Cardona, CEO of Decotherapy, thinks along the same lines. Her company was founded on the basis of a “greater interest in interior design and decor in Spain”. The company is also focused on digitizing the management processes for each projectfor example monitoring stock levels and reducing delivery times.

Integrating technological tools is at the core of these companies today, and it is always present in their roadmaps. For instance, for the top executive at Decotherapy, their plans for the future include employing tools like AI to help clients choose a decorator or interior designer according to their budget, location or personal tastes.

New opportunities for estate agents

We’ve all used web portals and apps like Idealista or Fotocasa. Finding the perfect home is not just about accessing these platforms, where it’s already possible to take a stroll around the rooms via a 3D tour, but also contacting estate agents who can guide clients through this process. Technology is also starting to make a mark on this part of the industry thanks to solutions based on big data.

Through platforms such as the one created by Unlatch, professionals in this market can work in a simpler, more effective way, as well as offering clients a far more comprehensive service. “Estate agents who identify a client’s needs and are knowledgeable about the new services in the proptech market are well placed to prescribe better solutions”, suggests Anna Puigdevall.

This is a breakthrough that benefits all parties. Industry professionals get to have satisfied customers, buyers and sellers enjoy a more comprehensive service, and the startup gains a proponent in the form of an estate agent.

In fact, despite the doubts that may arise from integrating technology into the property sector, there is still an emotional element involved, and that won’t disappear. Sonia Bentué believes that is “fundamental to maintain personal ties, as customers are appreciative of a personalised relationship”.

Proptechs without borders

Another of the main features of proptech companies lies in their international perspective. According to the latest data from the API, 33% of companies are planning to expand far beyond their borders.

In Latin America, Alquilando, a startup dedicated to simplifying rental processes, made the leap from its native Argentina to Colombia in 2020. The company has come to represent this delocalised vision that proptech firms have, and alongside BBVA it has carried out pilots in both countries to gauge market interest in this kind of digital tool.

“There are very strong synergies between the Latin American and Spanish markets.”

These kinds of companies in Latin America are also enjoying particularly good times. Investments in companies like Aptuno, which provides access to rental platforms on its site, and GoJom, a solution that “accelerates” the purchase and sale of property, are some examples of this.

“,”location”:”bottom”,”categoria_onetrust”:”C0002″},{“script”:”Google Tag Manager – 1/2″,”codigo”:”rnrnrn“,”location”:”head”,”categoria_onetrust”:”C0002″},{“script”:”Google Tag Manager – 2/2″,”codigo”:”rnrn“,”location”:”body”,”categoria_onetrust”:”C0002″},{“script”:”AddThis”,”codigo”:”rnrn rn “,”location”:”bottom”,”categoria_onetrust”:”C0004″},{“script”:”pixelES”,”codigo”:”“,”location”:”head”,”categoria_onetrust”:”C0004″},{“script”:”pixelCO”,”codigo”:”rnrnrnrnrnrnrnrnrnrnrnrnrn rn rn”,”location”:”head”,”categoria_onetrust”:”C0004″},{“script”:”pixelPE”,”codigo”:” rnrnrnrnrnrnrnrnrnrnrn rn rnrn”,”location”:”head”,”categoria_onetrust”:”C0004″},{“script”:”pixelAR”,”codigo”:”rnrnrnrnrnrnrnrnrnrn rn “,”location”:”head”,”categoria_onetrust”:”C0004″},{“script”:”pixelMX”,”codigo”:”“,”location”:”head”,”categoria_onetrust”:”C0004″},{“script”:”pixelFacebookGlobal”,”codigo”:”rnrnrnrn”,”location”:”head”,”categoria_onetrust”:”C0004″}]; /* ]]> */

About the author

publisher team