Digital Internet Marketing

Global Marketing Automation Market to Reach $6.3 Billion by 2026 | News

Global Marketing Automation Market to Reach $6.3 Billion by 2026 | News
Written by publisher team

SAN FRANCISCO, March 10, 2022 /PRNewswire/ — A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled Marketing Automation – Global Market Trajectory & Analytics. The report presents fresh perspectives on opportunities and challenges in a significantly transformed post COVID-19 marketplace.


What’s New for 2022?

  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geography – Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative team bespoke updates
  • Access to our digital archives and MarketGlass Research Platform
  • Complimentary updates for one year

Edition: 7; Released: February 2022

Executive Pool: 821

Companies: 252 – Players covered include Acoustic, LP; ActiveCampaign, LLC; Act-On Software, Inc.; Adobe Systems Incorporated; HubSpot, Inc.; International Business Machines Corporation; Keap; Claviyo Inc.; Marketo Inc.; Microsoft Corporation; Omnisend, LLC; Oracle Corporation;, Inc.; SugarCRM; SAP SE; SAS Institute Inc.; SharpSpring, Inc.; Thryv, Inc. and Others.

Coverage: All major geography and key segments

Segments: Deployment (Cloud, On-Premise); End-Use (IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare, Other End-Uses)

Geographies: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Complimentary Project Preview – This is an ongoing global program. Preview our research program before you make a purchase decision. We are offering a complimentary access to qualified executives driving strategy, business development, sales & marketing, and product management roles at featured companies. Previews provide deep insider access to business trends; competitive brands; domain expert profiles; and market data templates and much more. You may also build your own bespoke report using our MarketGlass™ Platform which offers thousands of data bytes without an obligation to purchase our report. Preview Registry


Global Marketing Automation Market to Reach $6.3 Billion by 2026

When marketing activities are automated using software, it is referred to as ‘marketing automation’. Repetitive activities like posting on social media platforms and email marketing are being automated, as it offers businesses dual benefits. A successful marketing automation strategy would also aim at reducing the number of customer friction points. Lead nurturing, personalized email marketing, campaign management, CRM integration, forms & landing pages, lead scoring, lead management and social media management are the important features of marketing automation. Growth in the global is set to be driven by rise of digital advertising, growing usage of the Internet and other technologies, and surging popularity of social media networks. Companies are relying on the digital media marketing techniques such as search engine marketing, social media marketing, online advertising and mobile advertising while continuing to engage in traditional advertising channels to gain benefits from both the worlds. Ensuring that the brand stands available, relevant and consistent on social media is difficult for various companies. In addition, organizations are required to regularly update blogs and information while tracking trends, measuring effectiveness of social efforts and engaging with customers. These issues have paved way for social media automation solutions that allow companies to realize the power of marketing automation along with social media to drive gains. Automation technologies present an effective companion for social media marketing, enabling organizations to streamline different processes and pushing up business gains.

Amid the COVID-19 crisis, the global market for Marketing Automation estimated at US$4.4 Billion in the year 2022, is projected to reach a revised size of US$6.3 Billion by 2026, growing at a CAGR of 8.6% over the analysis period. Cloud, one of the segments analyzed in the report, is projected to grow at a 9.6% CAGR to reach US$4.6 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the On-Premise segment is readjusted to a revised 6.8% CAGR for the next 7-year period. This segment currently accounts for a 37.3% share of the global Marketing Automation market. Cloud-based tools allow marketers to gain more control over their marketing and business content. These tools allow for the proper implementation of strategies independently without the need to rely on other departments.

The US Market is Estimated at $1.3 Billion in 2022, While China is Forecast to Reach $898.4 Million by 2026

The Marketing Automation market in the US is estimated at US$1.3 Billion in the year 2022. The country currently accounts for a 29.31% share in the global market. Chinathe world’s second largest economy, is forecast to reach an estimated market size of US$898.4 Million in the year 2026 trailing a CAGR of 10.6% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.1% and 7.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.3% CAGR while Rest of European market (as defined in the study) will reach US$989.3 Million by the end of the analysis period. In the US, the COVID-19 pandemic onset led to a significant impact on digital advertising during the early part of 2020. However, in the second half of the year, the holiday season and ad spending by political parties aided in compensating for the losses registered earlier in the year. Digital ad spend therefore increased at a double-digit rate for the year. The increase in online shopping, home deliveries, and connected TV helped maintain the market’s growth. Thriving, growing employment opportunities, rising income levels, continuous development of cellular markets, rising 4G penetrations, and spending power in major countries are driving growth prospects in the Asia-Pacific region. More

MarketGlass™ Platform

Our MarketGlass™ Platform is a free full-stack knowledge center that is custom configurable to today`s busy business executive`s intelligence needs! This influencer driven interactive research platform is at the core of our primary research engagements and draws from unique perspectives of participating executives worldwide. Features include – enterprise-wide peer-to-peer collaborations; research program previews relevant to your company; 3.4 million domain expert profiles; competitive company profiles; interactive research modules; bespoke report generation; monitor market trends; competitive brands; create & publish blogs & podcasts using our primary and secondary content; track domain events worldwide; and much more. Client companies will have complete insider access to the project data stacks. Currently in use by 67,000+ domain experts worldwide.

Our platform is free for qualified executives and is accessible from our website or via our just released mobile application on iOS or Android

About Global Industry Analysts, Inc. & StrategyR™

Global Industry Analysts, Inc., ( is a renowned market research publisher the world`s only influencer driven market research company. Proudly serving more than 42,000 clients from 36 countries, GIA is recognized for accurate forecasting of markets and industries for over 33 years.


Zak Ali

Director, Corporate Communications

Global Industry Analysts, Inc.

Phone: 1-408-528-9966



Join Our Expert Panel

Connect With Us on LinkedIn

Follow Us on Twitter

Journalists & Media

Cision View original content to download multimedia:–301498715.html

SOURCE Global Industry Analysts, Inc.

About the author

publisher team