Internet Marketing

Affle India wins award for ‘Enabling Technology Company of the Year’

At MMA Smarties India 2021

Affle India today announced that it has for the 3rd consecutive time won the coveted ‘Enabling Technology Company of the Year’ at the MMA Smarties India 2021 (organized by Mobile Marketing Association). This significant win came together with 7 top campaign awards and enabling 2 other industry recognitions for Affle’s innovative mobile campaigns.

The 7 campaign awards have come for Affle’s MAAS, mediasmart, RevX and Vizury platforms for powering high ROI innovative campaigns of top advertisers and agencies including Discovery+, Fossil, GroupM, Merkle Sokrati, MX Takatak and Swiggy. Affle platforms topped comprehensively across multiple categories including Programmatic & Machine Learning, Best Use of Vernacular in Mobile Advertising, Top Innovation, Best Data-Driven Display Campaign, Best in Connected Devices/Internet of Things, Best Lead Generation and Best Mobile Apps/mCommerce solution . The 2 other industry recognitions enabled by Affle included the ‘Best in Show’ award won by Swiggy and ‘Publisher of the Year’ by MX Takatak, for their campaigns executed on Affle’s platforms.

This announcement comes soon after Affle’s MAAS platform won 8 awards for the high impact campaigns done for Games24X7, at the prestigious Indian Digital Media Awards (IDMA) 2021 organized by exchange4media

Powered by Capital Market – Live News

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor


About the author

publisher team